Government of the Republic of Fiji
Ministry of Foreign Affairs
A Better Fiji through Excellence in Foreign Service
17th September 2012: Together with the support of Tourism Fiji, the Fiji High Commission in Canberra Australia participated very successfully at the Canberra Bridal Expo on Sunday 19th August, niche marketing the numerous wedding and honeymoon packages and opportunities available in Fiji.
The booth manned by staff and spouses of our Canberra High Commission was quite strategically positioned and allowed the High Commission to benefit from over 300 visits/enquiries in just a 6 hour period, which is significant for the demographics in Canberra. All 250 Fiji Me show-bags with information on wedding/honeymoon packages were distributed and the High Commission even ran out of promotion material towards the end of the Expo.
A day after the Expo, the High Commission received 3 confirmed wedding bookings, as well as confirmation for over 100 travelling guests, with over a dozen follow up calls on wedding packages referred on to Tourism Fiji’s Sydney Office.
The High Commission has found participation in such targeted expos a very productive and efficient method for tourism promotion and will continue to participate in similar expos in the future. (Photo caption: Fiji High Commission staff and families at the 2012 Canberra Bridal Expo)
Ministry of Foreign Affairs P. O. Box 2220 Government Buildings Suva, Fiji