Government of the Republic of Fiji
Ministry of Foreign Affairs
A Better Fiji through Excellence in Foreign Service
21st September 2012: High Commissioner Beniamino Salacakau Fiji’s Representative in South Africa led his Team of Fiji Diplomats & Family to a successful promotional outreach at the Johannesburg Boat and Dive Show that has just ended in South Africa. Fiji’s participation follows an invitation received last year and is part of the High Commission’s plans to raise Fiji's profile and increase its presence in the minds of travellers and those in the travel industry in South Africa and beyond.
Thousands of people visited the Fiji boothduring the three days of the Show. There was much curiosity about diving and surfing in Fiji. There were also a number of “Bula vinaka’s” from people who had been to Fiji and even worked in the dive industry. A couple who had been in Taveuni for a few years running the dive centre at Paradise Resort and are now running dive tours to the Caribbean spoke glowingly about Fiji being the best diving place in the world. Positive comments were also received from people about Pure Fiji products and a lot of inquiry about the boating vests produced by Performance Floatation Devices of Nabua.
The High Commissioner was also interviewed by local media outlets and the interview will be aired on South African Television later in the year.
The High Commission however was not the only one promoting Fiji. High Commissioner Salacakau and his Team were pleasantly surprised to find Fiji being advertised at one of the other booths by a company called SY Siren. The Company was promoting their sailing and diving packages that included Fiji especially Volivoli in Rakiraki andLomaiviti and Taveuni.
Speaking about the event High Commissioner Salacakau said: “We can confidently state that our participation was immensely successful for its primary target to inform the people about Fiji. In fact it went far above our expectations…We are definite that there will be some spinoffs from our participation…”
“We must thank those who responded positively to our request for assistance for materials for our display. We thank in particular those who provided prizes for our competition, Air Pacific for the two return air tickets from Hong Kong to Fiji, Uprising Resort for the two nights’ accommodation and Aqua Trek for the free dives. We also thank Pure Fiji for the gift packs.We thank Tourism Fiji for the support…”
The Mission intends to participate again next year.
The Johannesburg Boat and Dive Show was into its 10th year. The show is where a wide range of service providers, vendors of a wide range of equipment and an assortment of businesses come together for three days. Not only is it about boats and diving but also about every activity related to water, be it water sports, fishing, swimming and everything one could think of. (Photo caption: Fiji High Commission Staff & Family manning the Fiji Booth; HC Salacakau being interviewed on local TV)
Ministry of Foreign Affairs P. O. Box 2220 Government Buildings Suva, Fiji