Government of the Republic of Fiji
Ministry of Foreign Affairs
A Better Fiji through Excellence in Foreign Service
22 November 2012: On 3rd October, Fiji’s High Commissioner to the UK Mr.Solo Mara launched the London Pacific Fashion Show at the Wellington Barracks in St James Palace, overlooking the Royal Buckingham Palace. The launching was attended by diplomats, military officers and the media fraternity to market and promote the event. Lt Col Tim Jalland also presented “help the heroes” medals to the artists in recognition of their participation in the show.
The main show on 5th October brought together talents of internationally acclaimed fashion designers, musician’s, artists, performers, and cultural groups. Those participated travelled from New Zealand, Fiji, Tonga, Kiribati, Cook Islands, Australia and the U.S.A to perform and showcase their work alongside the UK based Pacific community. A large number of the Fijian diaspora attended the show to support our four designers: Robert Kennedy, Sarah Dahia, Rosie Emberson Semisi and Adi Koila Ganilau who all stood highly amongst others with their unique traditional arts and fashion wears.
The Mission sponsored the staging of this first organized London fashion show showcasing Pacific Island designers. The 3 Fijian designers impressed the crowd with their unique island designs and prints. The clothes brought in for the show were all sold out to buyers, with the unique tapa gowns donated to the Museum of Anthropology at Cambridge University to enhance their fabric collection catalogued and showcased under the Fijian Art Project.
The Fijian designers in addition to captivating London audiences have also secured orders for their line of clothes, which should add to Fijian made products finding its niche market here in the UK.
The proceeds from the fashion show went into supporting the Help the Heroes Charity for wounded war veterans, including many of our own nationals in the British Army.Profits raised from the fashion show went directly to the Band of Brothers as a way of acknowledging the contribution of the Fijian serving personnel in the UK Armed Forces.
The show was proudly supported by Fiji High Commission, Tourism Fiji (UK) and Air Pacific (UK).
(Photo caption 1: Adi Koila, 2: Hupfield and Robert with HC Mara; High Commissioner Mara with Lt Col Jalland; 3: Pacific show at its best in London in front of a large crowd)
Ministry of Foreign Affairs P. O. Box 2220 Government Buildings Suva, Fiji